Paid Media Specialist

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Create and implement paid media strategies on Google Ads and Bing Ads platforms.

• Execute keyword research and audience targeting to effectively shape campaigns.

• Establish campaign parameters, including bidding strategies, budgets, ad groups, and targeting options.

• Conduct ongoing optimizations of campaigns by modifying bids, updating keywords, and refreshing creative assets.

• Identify opportunities for growth and propose strategies to enhance reach and visibility.

• Employ A/B testing for ad copy, landing pages, and targeting approaches.

• Monitor daily expenditures across paid search channels to ensure campaigns adhere to budget constraints.

• Forecast and allocate budgets to achieve performance and business goals.

• Provide budget pacing reports along with recommendations for necessary adjustments.

• Track, measure, and analyze campaign metrics such as CPC, CTR, CPA, and ROAS.

• Generate weekly, monthly, and quarterly performance reports with insights and actionable recommendations.

• Present analytical findings to stakeholders while articulating complex data insights in a clear manner.

• Collaborate with marketing and creative teams on developing ad copy and landing pages.

• Work in conjunction with SEO specialists to enhance overall search visibility.

• Coordinate with Sales, Product, and other departments to align campaign objectives with overarching business goals.

• Stay updated on industry trends, platform updates, and best practices in search engine marketing.

• Conduct competitive analysis and suggest new channels, platforms, or strategies for testing and scaling efforts.

⛳️ Requirements

• Minimum of 3 years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.

• Proven success in optimizing campaigns for both e-commerce and lead-generation contexts is advantageous.

• Proficient in Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools.

• Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies.

• Familiarity with conversion tracking tools (GTM, pixel implementation, etc.).

• Advanced proficiency in Excel/Google Sheets for data analysis and reporting.

• Ability to interpret extensive data sets and generate actionable insights.

• Excellent communication and presentation abilities.

• Detail-oriented, highly organized, and capable of managing multiple projects concurrently.

• Possess a growth mindset with a commitment to continuous learning and improvement.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work hours and potential for remote work options.

• Comprehensive health benefits package.

• Collaborative and innovative work environment.