Freelance Paid Media Buyer – Meta, TikTok

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, launch, and oversee lead-generation campaigns aimed at South African audiences.

• Create landing pages using Systeme.io, WordPress, or similar platforms, or establish direct-to-WhatsApp/email communication flows.

• Implement pixels and conversion tracking.

• Enhance conversion events following the initial setup.

• Offer compliance guidance regarding ad copy, targeting, and conversion layouts.

• Track and optimize the cost per lead.

• Provide weekly summary reports via email to the administrative team.

• Execute campaigns on Meta (Facebook/Instagram) and TikTok for a live trading masterclass.

• Manage the initial masterclass campaign and follow up with ongoing promotional variations.

• Ensure all campaigns adhere to Meta and TikTok's regulations regarding restricted financial-education advertising policies.

⛳️ Requirements

• Demonstrated success in lead generation on Meta and TikTok, with case studies that illustrate spend, leads, and cost per lead (CPL).

• Experience in managing advertisements for financial education or trading-related content.

• Familiarity with navigating restricted-category advertising policies.

• Proficiency in creating landing pages and WhatsApp lead flows.

• Must be based in South Africa.

• Capability to provide two or three examples of campaigns with metrics.

• Willingness to select a rate structure and potentially provide a higher quote if necessary.

🏝️ Benefits

• 50% deposit paid upfront upon engagement, with the remaining 50% due at campaign launch.

• Invoices will be settled within 7 days from the invoice date.

• Initial ad testing budget of R10,000–R25,000 per month covered by the company.

• Provision of finished video and graphic creatives.

• Includes ad copy, offer specifics, and brand media.

• Access to verified Meta and TikTok ad accounts.

• Internal follow-up on all leads generated.

• All creatives and copy require approval prior to going live.

• Compensation for all setup and hours worked if an ad or account is flagged or restricted.

• Retainer remains active for up to 30 days when restrictions occur through no fault of the media buyer while appeals or alternative campaign setups are being processed.