Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop a new AI-driven B2B demand generation channel from scratch.

• Identify target audiences and key signals, create programs, initiate outreach, conduct experiments, and establish a reliable source for incremental pipeline.

• Construct audiences, signals, messaging, offers, sequencing, and the necessary support tools.

• Collaborate with the Marketing AI & Analytics team on data, scoring, and automation functions.

• Assess external platforms to decide whether to purchase, develop, or integrate solutions.

• Create and evaluate messaging, offers, channels, and cadence directly.

• Execute experimentation cycles, expand successful strategies, and phase out those that do not succeed.

• Identify areas where AI should automate, enhance, or stay out of the process.

• Work with the analytics team to measure incremental pipeline and commercial impact.

• Uphold standards for deliverability, branding, privacy, and compliance.

• Foster collaboration with Sales, particularly regarding the handoff of engaged prospects.

• Take ownership of the channel strategy and its commercial outcomes.

⛳️ Requirements

• Proven experience in building a B2B demand or growth channel from the ground up, showcasing measurable results.

• Practical experience with contemporary GTM tools, including contact and intent data, enrichment, automation, and AI-driven outbound platforms.

• Ability to independently set up GTM tools.

• Strong instincts for B2B messaging and outreach experience engaging senior HR, L&D, or operations decision-makers.

• Demonstrated history of using experimentation, segmentation, and data analysis to enhance performance.

• Analytical skills to differentiate between activity and genuine commercial impact.

• Technical proficiency in basic SQL, APIs, and no-code automation.

• Capability to work effectively with data and AI teams.

• Understanding of email deliverability, privacy, and compliance in outbound marketing.

• Comfort with uncertainty and minimal processes.

• Preference for shipping and learning over prolonged planning.

• Must have legal eligibility to work in the country of application without sponsorship.

• Candidates will undergo pre-employment background checks, including a criminal record review.

🏝️ Benefits

• Fully remote-first work with flexible working conditions.

• Comprehensive health and wellness benefits.

• Retirement savings options.

• Eligibility for two distinct bonus plans.

• Generous paid time off.

• Comprehensive medical and dental benefits tailored to your country of residence.

• New hire equipment allowance.

• Monthly flex allowance.

• Opportunities for career advancement and internal mobility.

• Employee-driven diversity, equity, and inclusion initiatives.