Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, innovation, and performance of various client Paid Media initiatives.

• Take ownership of the success for a portfolio comprising 3 to 5 client accounts.

• Strategize, implement, and audit paid media campaigns and tactics that align with client KPIs and marketing objectives.

• Plan and execute campaigns on platforms including Google, Meta, LinkedIn, and TikTok.

• Be at the forefront of testing and launching new media channels and tools.

• Work collaboratively with Creative and Measurement teams on creative strategy, performance analytics, and tag management.

• Partner with SEO teams to develop cross-channel marketing strategies.

• Generate, analyze, and present actionable Paid Media performance reports to clients.

• Utilize tools to assess and enhance the efficiency and effectiveness of Paid Media accounts.

• Act as the primary Paid Media contact for assigned clients and lead biweekly and ad hoc client meetings.

• Retain and expand the assigned client portfolio through effective communication, storytelling, presentations, and relationship building.

• Clearly communicate project timelines, manage client expectations, and proactively provide updates.

• Comprehend client industries, target audiences, and objectives; keep abreast of industry changes, trends, and best practices.

• Assist in sales enablement by identifying upsell and cross-sell opportunities, contributing to sales pitches, and facilitating client onboardings and kickoffs.

• Delegate support tasks to junior teammates while ensuring quality assurance.

• In some cases, directly manage 1 to 2 Paid Media teammates.

• Contribute to the development of Media department products, process enhancements, and collaboration with Associate Directors and the Senior Director of Paid Media.

• Mentor peers and contribute to the establishment of media best practices, industry insights, and the overall media product.

⛳️ Requirements

• A minimum of 5 years of experience managing Paid Search AND Social campaigns.

• Proficient in major platforms including Google, Meta, LinkedIn, and TikTok.

• Previous agency experience is essential.

• At least 3 years of experience in client-facing roles.

• Strong track record in driving and leading paid media account strategies.

• A robust testing and innovation mindset.

• Experience working with Creative resources and contributing to creative briefs and performance-driven creative for paid social.

• Advanced proficiency in Google Analytics 4 and Google Sheets/Excel.

• Familiarity with Google Tag Manager and Supermetrics is advantageous.

• Strong analytical capabilities, technical knowledge, and meticulous attention to detail.

• Exceptional written and verbal communication skills.

• Willingness to perform under tight deadlines.

• A genuine curiosity that drives research and informs technical work.

• Excellent time management and organizational skills.

• Ability to accept constructive criticism professionally and learn from feedback.

• Openness to continuous personal and professional growth.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision plans.

• Virtual team events and a fun, casual, inclusive company culture.

• Company-paid ClassPass membership.

• 12 weeks of paid parental leave.

• Summer Fridays.

• 401(k) with employer match.

• Competitive salary.

• Opportunities for learning, growth, and making a meaningful impact.

• Support from a smart and enjoyable team.