Paid Media Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create, oversee, and expand advertising campaigns on Google Ads, Meta Ads, and TikTok Ads.

• Handle Google Search, Shopping, and Performance Max campaigns, as well as Meta Dynamic Product Ads and Advantage+ Shopping Campaigns.

• Formulate and implement TikTok advertising strategies that encompass audience targeting, creative testing, and campaign optimization.

• Construct strategic roadmaps that align with the business objectives of clients.

• Review and organize advertising accounts to enhance ROAS, acquisition efficiency, and profitability.

• Craft and test advertising creatives, including copy, hooks, headlines, and creative concepts.

• Deliver campaign performance updates, insights, and recommendations to clients.

• Collaborate with SEO, design, CRO, and email teams to develop cross-channel strategies.

• Oversee advertising budgets ranging from $10K to $500K+ per month.

• Identify optimization opportunities and proactively suggest strategies for improving performance.

• Keep up-to-date with new paid media platforms, features, and best practices.

• Set priorities, deliverables, and timelines in coordination with elk’s team based on project scope and available hours.

⛳️ Requirements

• A minimum of 5 years of experience in managing paid media campaigns.

• Hands-on expertise with Google Ads, Meta Ads, and TikTok Ads.

• Demonstrated success in scaling advertising accounts and managing campaign strategy, execution, and optimization independently across all three platforms.

• In-depth knowledge of Google Search, Shopping, and Performance Max campaigns.

• Familiarity with Meta campaign structures, dynamic product ads, and Advantage+ campaign types.

• Experience in developing, launching, and optimizing TikTok Ads campaigns, including creative testing and performance evaluation.

• Background in managing paid media for eCommerce brands and/or B2B companies.

• Familiarity with shopping feeds and product catalog advertising across Google and Meta.

• Understanding of best practices for landing page conversion rate optimization.

• Excellent client-facing communication skills, with the ability to clearly articulate performance data and strategic recommendations.

• Knowledge of attribution and reporting tools such as GA4, Triple Whale, and Looker Studio.

• Experience with Shopify, Asana, Slack, and Google Workspace.

• Bonus: experience with CTV, Walmart, Amazon Ads, Amazon DSP, Microsoft Ads, or Pinterest Ads.

• Bonus: proficiency in tracking, pixel implementation, Google Tag Manager, and Conversions API setup and configuration.

• Bonus: experience in configuring and designing Looker Studio dashboards.

🏝️ Benefits

• Flexible part-time remote work arrangement.

• Opportunities for continued learning and professional development.

• Quarterly trivia competitions with prizes.

• A collaborative and inclusive working environment.