Senior Meta Ads Media Buyer – Strategist, Paid Social

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership of the Meta strategy and its daily execution across 4 to 6 direct-to-consumer (DTC) accounts, which includes building, structuring, budget pacing, testing, and scaling.

• Oversee a monthly Meta budget exceeding $100K while meeting targets for ROAS, CPA, and MER.

• Establish and conduct quality assurance for tracking, which encompasses pixel, CAPI, event match quality, catalog, and feed health.

• Implement structured creative tests.

• Provide briefs for creative initiatives and offer constructive feedback on the work delivered.

• Relate creative outcomes to in-platform decision-making.

• Translate performance data into clear, actionable recommendations for the client lead of each account.

• Conduct quality assurance on paid social work prior to it going live.

• Report directly to the Head of Paid Media.

⛳️ Requirements

• A minimum of 4 years of hands-on experience with Meta Ads, preferably at an agency or a rapidly growing DTC brand.

• Extensive knowledge of Meta, including Advantage+, CBO, signal quality, and CAPI.

• Proven experience managing monthly Meta budgets of $100K or more.

• Background in DTC or e-commerce.

• Experience with premium or luxury brands with an average order value (AOV) of $200+ (preferred).

• Familiarity with Google Ads and TikTok (preferred).

• Experience with GA4 and Looker Studio (preferred).

• Background in mentoring junior buyers (preferred).

• Must be available to work in the Eastern Standard Time (EST) zone.

• Strong proficiency in written and spoken English.

• Full-time independent contractor position.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Potential for quarterly performance bonuses.