Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable insights and strategic recommendations.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively recognize and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other essential acquisition indicators.

• Analyze underperforming campaigns to identify areas for improvement.

• Develop systematic testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write compelling direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimental testing.

• Leverage performance data to formulate new creative and messaging hypotheses.

• Collaborate with video editors, offering clear creative guidance.

• Utilize AI tools to expedite research and copy creation while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing systems.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and remain responsible for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while supporting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Prior experience in financial services marketing is preferred.

• Background in lead generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance Bonus incentives.