Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Design, implement, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition targets.

• Analyze underperforming campaigns and propose performance enhancements.

• Create structured tests across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Derive creative and messaging hypotheses from performance data.

• Collaborate with video editors, providing creative direction.

• Utilize AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel inefficiencies.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards defined performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Prior experience with lead-generation and appointment-setting campaigns is a plus.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is a plus.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick time, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.