Senior Paid Media Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the key strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics related to cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and scripts for video sales letters tailored to financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging adjustments.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to enhance research and copy development efficiency.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel-related issues.

• Report to the Associate Director of Operations while maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with a significant focus on Meta advertising.

• Proven experience in simultaneously managing multiple client accounts and leading strategic discussions.

• Demonstrated ability to steer campaigns toward specified performance goals while promoting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Preference for candidates with experience in lead-generation and appointment-setting campaigns.

• Background in video sales letter marketing is advantageous.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is a plus.

• Preference for candidates with a background in direct-response advertising.

• Candidates seeking upper compensation must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments attributable to their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.