Senior Paid Media Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that promote retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and devise methods for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging development.

• Collaborate with video editors, providing creative direction as needed.

• Leverage AI tools to expedite research and copy development processes.

• Set up and troubleshoot tracking, Meta pixels, and conversion events effectively.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify issues within the funnel.

• Report directly to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven ability to manage multiple client accounts while leading strategy discussions.

• Demonstrated success in driving campaigns toward established performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Exposure to direct-response advertising is preferred.

• Candidates seeking the upper compensation range must show extensive experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus opportunities.