Senior Paid Media Manager

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Create and execute extensive paid media strategies encompassing search, social, display, native, affiliate, and ABM platforms.

• Take charge of campaign setup, targeting, bidding, and creative optimization across platforms such as Meta, Google, TikTok, Reddit, Taboola, Outbrain, and affiliate networks.

• Assist in B2B acquisition through display and LinkedIn advertisements aligned with ABM strategies within the 6sense ecosystem.

• Ensure audience segmentation and paid media journeys are in line with lifecycle and digital initiatives.

• Conduct ongoing A/B testing on creative assets, messaging, and placements to enhance CAC, ROAS, and LTV.

• Track daily campaign performance and implement data-driven modifications to KPIs.

• Extract insights using GA4, platform dashboards, and SQL-based reporting tools.

• Oversee and grow Avid’s affiliate network, focusing on partner development, performance monitoring, and strategic testing.

• Collaborate with teams in Lifecycle, eCommerce, Digital Operations, and Product Marketing.

• Work together with Enterprise Marketing teams to synchronize B2B paid initiatives with ABX programs aimed at new business, customer expansion, and renewals.

⛳️ Requirements

• 6+ years of experience in paid media across Meta, Google, TikTok, Reddit, Taboola/Outbrain, and affiliate platforms.

• Proficiency in B2B paid channels, including LinkedIn and display campaigns through platforms like 6sense or similar ABM tools.

• A strategic thinker who can work independently with strong skills in optimization.

• Proficient in GA4, Excel, and paid media reporting dashboards.

• Familiarity with SQL is advantageous.

• Comfortable managing D2C growth and B2B lead generation KPIs.

• Enthusiastic about developing high-performing media programs across the marketing funnel.

• Experience with Python for automation and marketing operations integrations is a plus.

🏝️ Benefits

• Equal opportunity employer dedicated to fostering diversity and maintaining an inclusive work environment.