Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid media campaigns from the initial planning and launch stages to daily optimization, starting with Meta and extending to other channels based on performance metrics and business requirements.

• Evaluate channel and overall performance to enhance CAC, ROAS, lead quality, revenue, and profitability while ensuring spending aligns with budgetary goals.

• Oversee measurement practices involving pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis.

• Execute a documented testing roadmap that encompasses creative elements, audience targeting, bidding strategies, offers, landing pages, and conversion funnels.

• Provide performance reports, identify risks and opportunities proactively, monitor platform updates, and leverage AI tools to enhance efficiency and quality.

• Collaborate with the Meta, Funnels & AI Performance Coach, Brand & Creative Director, Messaging & Copy Strategist, as well as marketing and sales teams.

• Achieve performance targets, including maintaining spending within 5% of the planned budget, conducting regular tracking audits, performing at least two structured tests per active platform each month, providing weekly reports, monthly reviews by the fifth business day, and quarterly recommendations for channel expansion.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media.

• Proven track record in managing Meta campaigns and at least one other major advertising platform.

• Demonstrated responsibility for significant budgets and business outcomes.

• Advanced analytical skills across advertising platforms, GA4, dashboards, and business analytics.

• Hands-on experience with implementing and auditing pixels, conversion APIs, UTM configurations, conversion events, and server-side tracking.

• Solid understanding of attribution limitations.

• Experience in designing, executing, and documenting experiments.

• Strong communication skills, ready for leadership roles.

• Up-to-date knowledge of changes in paid advertising platforms.

• Practical experience applying AI to enhance repeatable workflows.

• Availability to work hours that align with U.S.-based team collaboration and campaign requirements.

🏝️ Benefits

• Unlimited PTO after six months of employment, in addition to company-wide holidays.

• 401(k) plan with a 3% company match after six months of continuous service.

• Employer-funded profit-sharing contributions to 401(k) with a three-year vesting schedule.

• One-time stipend for home office setup.

• Fully funded annual team incentive trip.

• Monthly access to a gym, sauna, and cold plunge for employees based in Georgia.

• Twelve weeks of fully paid parental leave for the primary caregiver and four weeks for the secondary caregiver, subject to eligibility based on length of service.