Paid Social Manager – Meta Ads

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Configure and initiate Meta Ads (Facebook/Instagram) lead generation campaigns for agency clientele.

• Manage over 5 client ad accounts concurrently.

• Conduct daily checks on ad accounts, focusing on budgets, statuses, policy flags, restrictions, and overall account health.

• Oversee and enhance ongoing campaigns by experimenting with audiences, offers, and creative assets.

• Monitor and evaluate CPL, CPQL, CPA, CTR, and CPM metrics.

• Generate performance reports for the internal team.

• Provide briefs to designers and copywriters regarding creative requirements.

• Edit or compile basic creative content.

• Utilize AI tools on a daily basis to generate and test creatives, craft ad copy, analyze data, and automate repetitive tasks.

• Establish Meta Pixel, Conversions API, and UTM tracking.

⛳️ Requirements

• Proficiency in English: Upper-Intermediate (B2) or higher, both written and verbal.

• Minimum of 2 years of practical experience with Meta Ads in lead generation.

• Case studies demonstrating successful outcomes: ad expenditure leading to leads and CPL/CPA metrics.

• Proven experience in decreasing CPL or CPA on active accounts.

• Experience managing over 5 ad accounts at the same time.

• Direct experience in setting up Meta Pixel, Conversions API, and UTM tracking.

• Practical experience with AI tools like ChatGPT or Claude for creatives, copywriting, analysis, and automation.

• Familiarity with design platforms such as Canva, Figma, or Photoshop, along with a keen eye for design aesthetics.

• Capability to independently rectify creative assets or offer clear feedback to designers.

• Self-motivated approach to independently testing concepts.

• Must be located within the GMT+1 to GMT+7 time zones.

• Applications should be submitted in English.

• Experience with Google Ads or TikTok Ads is a plus.

• Familiarity with CRM tools like GoHighLevel, GTM, and GA4 is advantageous.

🏝️ Benefits

• Performance bonus linked to client results (CPL/CPA targets).

• Quarterly bonus based on company performance.

• Full-time remote working opportunity.