Senior Paid Media Account Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the Paid Media strategy across various channels such as Paid Search, Paid Social, Display, Programmatic, and other paid platforms.

• Collaborate effectively with the SEO team to enhance clients’ businesses and improve their profitability.

• Engage with clients to grasp their needs and business goals.

• Utilize data to formulate measurable recommendations and achieve results.

• Establish and maintain robust, long-lasting relationships with clients.

• Work alongside Team Leads to promote collaboration within account teams.

• Guide and inspire Associates managing accounts.

• Oversee daily campaign strategy and execution.

• Provide recommendations based on both paid and organic data.

• Assist with keyword research, ad copy development, landing page suggestions, and performance evaluations.

• Prepare and deliver client presentations that highlight impact and value.

• Utilize AI tools to enhance workflow efficiency.

• Experiment with and share AI insights with the wider team.

• Complete departmental training and progressively manage clients, initiatives, and an entire book of business independently within 30/60/90 days.

⛳️ Requirements

• Proven experience in managing paid campaigns across a variety of engines and management platforms.

• Background in both ecommerce and lead generation.

• Awareness of emerging trends, tools, technologies, and data sets in paid media.

• Understanding of machine learning and AI applications in Search.

• Proven ability to drive integrated, data-driven strategies across Paid Media, SEO, Social, and Analytics.

• Proficient in Excel and Google Suite.

• Experience with data visualization tools and a strong understanding of data literacy.

• Practical experience in running campaigns.

• Familiarity with Paid Media and Social platforms.

• Experience in Programmatic advertising is a plus.

• Enthusiasm for Search and the ability to disseminate knowledge through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements.

• Capacity to work during continental US hours.

• Must reside within the United States.

🏝️ Benefits

• Annual evaluation of compensation at a minimum once per year.

• Remote-first work environment.

• Option to work from the headquarters office in Philadelphia.

• Inclusive environment as a certified B-Corp.

• Commitment to equal opportunity employment.