Senior Paid Campaigns Specialist – Commerce, Affiliate Media

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategize, initiate, expand, and enhance paid marketing campaigns utilizing Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and new networks aimed at profitable affiliate and e-commerce monetization.

• Handle intricate budget distributions, automated bidding techniques, and flexible scaling strategies to ensure favorable CPA, EPC, and ROAS metrics.

• Create A/B testing frameworks for creatives, messaging, landing pages, audiences, and platform placements.

• Generate, refine, and launch AI-driven ad variations.

• Optimize Amazon Associates, Amazon Creator portals, and Storefront attribution methodologies.

• Integrate affiliate networks such as Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks; monitor links, sub-ID data, and merchant performance.

• Develop Excel financial models, pivot tables, and dynamic formulas to evaluate unit economics and affiliate revenues.

• Monitor campaign performance and profitability using Looker, Tableau, GA4, and internal BI tools.

• Supervise pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution in collaboration with engineering teams.

• Conduct weekly and monthly data synchronization meetings with Editorial, SEO, and Product teams.

• Produce actionable reports and executive pitch presentations in Google Slides and PowerPoint.

• Coach colleagues on generative AI workflows and prompt engineering.

⛳️ Requirements

• Expert-level proficiency in Meta Ads Manager.

• Expert-level proficiency in Google Ads Interface/Editor and YouTube.

• Expert-level proficiency in ChatGPT ads and Taboola/native advertising networks.

• Strong analytical skills with demonstrated Excel expertise, including financial modeling, nested formulas, dynamic pivot tables, and scenario analysis.

• Comprehensive understanding of affiliate marketing economics, encompassing EPC, CVR, RPV, revenue-share models, and commission structures.

• Practical experience with Amazon Associates, Amazon Creator portals, and Storefront attribution methodologies.

• Familiarity with Impact, Partnerize, Rakuten, CJ Affiliate, and various third-party tracking networks.

• Hands-on experience with Claude, Gemini, OpenAI, LLMs, and prompt engineering.

• Excellent written and verbal English communication skills.

• Capability to present intricate data to C-suite executives and cross-functional leaders.

• Must be available to work during EST hours.

• Required to provide real-time monitoring and bid adjustments during peak shopping periods such as Black Friday, Cyber Monday, and Prime Day.

🏝️ Benefits

• Extensive medical, dental, and vision insurance.

• Life and disability coverage.

• Flexible Spending Accounts (FSAs).

• 401(k) plan with company matching.

• Employee Stock Purchase Program.

• Flexible Time Off policy.

• Volunteer Time Off.

• Paid holidays.

• Support for family building and caregiving.

• Family Care and Parental leave.

• Fitness reimbursement.

• Wellness initiatives.

• Employee Resource Groups.

• Company-sponsored gatherings.

• Educational assistance.

• Mentorship initiatives.

• Career growth resources.

• Employee engagement activities.

• Recognition awards.