Senior Paid Advertising Strategist, Fashion

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide recommendations for budget adjustments.

• Drive proactive strategic recommendations within designated channels.

• Analyze campaign metrics and client-specific data to produce actionable insights.

• Manage client testing roadmaps and oversee experimentation projects.

• Utilize advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Maintain consistent communication with clients and internal teams.

• Lead strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify and escalate performance risks at an early stage.

• Act as a strategic leader within both departmental and account teams.

• Conduct new business evaluations for the paid advertising product as required.

• Mentor junior team members and engage in team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, output quality, and efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with a minimum of 3 years in an agency environment.

• At least 3-4 years of direct experience with a minimum of 2 paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth knowledge of funnel marketing and the role of paid media within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Strong verbal and written communication skills.

• Excellent organizational and project management abilities.

• Self-driven with a strong ambition to excel.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and capacity to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, with a positive attitude, organizational skills, and time management capabilities.

🏝️ Benefits

• Comprehensive health benefits.

• Opportunities for professional development.

• Flexible working environment.

• Collaborative team culture.