Senior Manager, Paid Social Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid social acquisition and revenue expansion for Analyte Health's consumer brands, such as HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs.

• Lead the complete paid social strategy, execution, optimization, and budget management on Meta and TikTok platforms.

• Explore additional paid social channels by testing Reddit, Snapchat, YouTube and Shorts, and Pinterest.

• Establish a paid social creative process in collaboration with both in-house and agency teams.

• Manage the creative workflow from insights and briefing through to production, trafficking, and post-analysis.

• Draft creative briefs and oversee designers, agencies, and creators regarding scope, timelines, reviews, and quality assurance.

• Develop and oversee a creator and user-generated content (UGC) pipeline, which includes sourcing, briefing, licensing, and usage rights management.

• Evaluate creative performance using metrics like hook rate, hold rate, CTR, CVR, and fatigue curves; document insights into playbooks.

• Set and manage acquisition and revenue targets; meet ROAS, CAC, and revenue objectives while reallocating budgets based on marginal returns and creative resources.

• Design and uphold account structures, campaign frameworks, audience strategies, exclusions, and core ad formats.

• Conduct tests across creatives, audiences, bidding strategies, placements, and landing pages in collaboration with analytics and CRO partners.

• Ensure that conversion tracking and first-party data integrations align with healthcare privacy standards.

• Navigate the complexities of regulated-category advertising policies, including special ad categories, restricted claims, and appeals processes.

• Collaborate with brand, paid search, SEO, lifecycle, affiliate, clinical, legal, compliance, analytics, and CRO teams.

• Create dashboards for leadership to track spending, performance, and creative-level outcomes.

• Oversee organic social strategy and editorial calendars for all brands.

• Manage community interactions across comments, DMs, and reviews, utilizing response playbooks and escalation procedures for clinical or privacy-sensitive inquiries.

⛳️ Requirements

• 5–8 years of experience in performance-driven paid social.

• Direct management of significant budgets on Meta and TikTok for B2C, DTC, or e-commerce brands.

• Preferably, experience with managing a multi-brand portfolio.

• Experience in healthcare, telehealth, or regulated categories is advantageous.

• Proven track record in overseeing the paid social creative process, including briefing and delivering high volumes of creative work with in-house designers, agencies, freelancers, and creators.

• Skills in scoping and ensuring quality control of external creative efforts.

• Familiarity with organic social media and community management, especially in sensitive areas.

• Strong analytical skills, including LTV analysis, marginal ROAS, incrementality, and rigorous test design.

• Proficiency in GA4 and Conversions API.

• Excellent creative judgment, including the ability to explain why an ad is effective, craft attention-grabbing hooks within the first second, and enhance an editor's subsequent cuts through constructive feedback.

• A builder mentality with a focus on speed and efficiency.

• Capability to manage a 12-month channel strategy while remaining actively involved in same-day creative briefs.

🏝️ Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Whole Life Benefits

• Critical Illness Benefits

• Accident Benefits

• Short Term Disability Benefits

• 401(k)

• Paid Time Off

• Paid Holidays

• Maternity Benefits

• Paternity Benefits

• Bereavement Benefits

• Competitive Pay

• Flexible Schedule

• Relaxed "Tech Focused" Environment