Manager, Digital Performance – Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the digital performance strategy across key digital platforms, websites, portals, and customer journeys.

• Monitor and evaluate performance throughout the customer lifecycle, encompassing acquisition, onboarding, claims, servicing, retention, and renewal.

• Identify friction points, content deficiencies, conversion obstacles, and opportunities for enhancing the customer experience.

• Create executive-level dashboards and reporting solutions that link digital activities to business results.

• Convert complex data into clear recommendations for informed decision-making.

• Recognize trends and opportunities related to conversion, engagement, customer self-service, retention, and operational efficiency.

• Collaborate with Marketing, UX, Product, and Technology teams to prioritize enhancements and testing initiatives.

• Conduct conversion analysis, funnel diagnostics, customer journey evaluations, and optimization efforts.

• Develop measurement frameworks and attribution models.

• Establish KPI frameworks, measurement standards, reporting methods, and best practices for digital performance.

• Integrate performance insights into planning, prioritization, and roadmap discussions.

• Share expertise and enhance capabilities across global and regional teams.

• Manage and mentor a team of Marketing Analysts.

• Promote continuous improvement, analytical rigor, and customer-centric decision-making.

⛳️ Requirements

• Bachelor’s degree or an equivalent blend of education and professional experience.

• A minimum of 8 years of experience in digital analytics, conversion rate optimization (CRO), digital performance, attribution, or related fields.

• Significant experience supporting eCommerce or consumer-facing digital experiences.

• Expert-level proficiency in Google Analytics 4 (GA4).

• Expert-level proficiency in Tableau, Power BI, or Looker.

• Expert-level proficiency in tag management platforms.

• Expert-level proficiency in experimentation and A/B testing tools.

• Comprehensive understanding of conversion optimization, funnel analysis, digital attribution, and customer journey analytics.

• Ability to translate complex data into persuasive business recommendations for senior leadership.

• Experience collaborating across Product, UX, Marketing, Technology, and Analytics functions.

• Employment is contingent upon the successful completion of a required identity verification process, which may include biometric technology where legally permitted.

🏝️ Benefits

• Opportunities for salary growth within the position.

• Availability of U.S. benefit information.

• Virtual interviews conducted via video.

• Identity verification process with necessary notice and consent requirements.