Paid Social & Performance Marketing Manager – LATAM, Caribbean

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid social strategy and its execution across various brands and accounts.

• Convert business goals into channel strategies, campaign plans, testing frameworks, KPIs, and actionable recommendations.

• Create, launch, manage, and optimize campaigns directly within the platform.

• Oversee audiences, targeting, campaign structure, budgets, pacing, and optimization efforts.

• Primarily lead activities across Meta platforms, including Instagram and Facebook, while also supporting TikTok and other channels.

• Analyze metrics such as CAC, ROAS, MER, conversion rates, customer acquisition, and other key business performance indicators.

• Identify successful and underperforming creatives and suggest structured testing approaches.

• Write and refine ad copy and craft creative briefs that encompass hooks, formats, messaging strategies, and user-generated content concepts.

• Collaborate with designers and creative teams to provide direction focused on performance.

• Assess landing page experiences and explore conversion opportunities.

• Generate reports detailing performance outcomes, reasons behind those outcomes, and proposed next steps.

• Balance immediate performance needs with long-term brand positioning and consumer quality considerations.

• Manage numerous accounts, priorities, launches, deadlines, and reporting obligations.

• Conduct quality assurance for campaigns, covering links, tracking, budgets, targeting, segmentation, creative elements, and launch specifics.

• Maintain a comprehensive understanding of consumers, products, competitive landscapes, distribution models, and commercial objectives.

• Work closely with the CMO, Design Director, and agency team across client accounts.

⛳️ Requirements

• Excellent written and verbal communication skills in English.

• Approximately 4+ years of hands-on experience in paid social is preferred.

• Experience at a Manager or Senior Manager level is preferred.

• Demonstrated capability to independently manage paid social programs, including strategy, execution, analysis, and recommendations.

• Strong practical experience with Meta Ads Manager, particularly with Facebook and Instagram.

• TikTok Ads experience is highly preferred.

• Solid understanding of metrics such as CAC, ROAS, MER, conversion rates, attribution limitations, and similar acquisition metrics.

• Experience in developing structured creative and audience testing programs.

• Ability to write or enhance ad copy and create actionable creative briefs.

• Knowledge of brand-building and commercial performance concepts.

• Experience managing multiple brands, accounts, or business units at the same time.

• Agency experience is preferred; however, comparable multi-brand or multi-channel in-house experience will be considered.

• Preferred experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or related consumer brands.

• Understanding of acquisition strategies, repeat purchases, retail velocity, account growth, subscriptions, retention, and measurable brand demand.

• Strong analytical, organizational, project management, communication, and presentation abilities.

• Meticulous attention to detail in campaign launches, tracking, links, budgets, targeting, and reporting.

• Capability to work independently and proactively in a fast-paced, evolving agency environment.

• Demonstrated commercial curiosity, a mindset for testing and optimization, accountability, reliability, and ownership.

• Ability to discuss a paid social account or brand personally managed, including your role, budget, performance, testing strategy, optimizations, and results.

• Only resumes submitted in English will be accepted.

• Availability to work in the Eastern Time zone is required.

🏝️ Benefits

• Part-time, hourly engagement with opportunities for increased hours and responsibilities over time.

• Ongoing engagement with the agency as a resource rather than a temporary project.

• Remote work flexibility.

• Opportunity to initiate or advance a career with a dynamic, fast-growing company.

• A team environment focused on growth, autonomy, and making an impact.