Senior Paid Advertising Strategist, Fashion

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Oversee performance marketing strategies and implementation for prominent, high-value accounts.

• Conduct comprehensive quality assurance to eliminate errors that could impact client revenue.

• Ensure proper budget pacing and provide guidance on budget adjustments.

• Offer proactive strategic recommendations across designated advertising channels.

• Analyze campaign performance data and client-specific data sources, including MMTs, to derive actionable insights.

• Maintain client testing schedules and manage the next steps for experimentation projects.

• Utilize advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Consistently and effectively communicate with clients and internal teams.

• Lead strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early and differentiate between normal fluctuations and real account risks.

• Act as a strategic leader within the department and account teams.

• Conduct new business assessments for the paid advertising product as necessary.

• Mentor and support junior staff through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, outputs, and overall efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 4–5 years of experience in digital marketing.

• At least 3 years of experience within an agency environment.

• Minimum of 3–4 years of practical experience with at least 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to extract meaningful insights from marketing data and articulate the narrative beyond the statistics.

• Strong written and verbal communication abilities.

• Excellent organizational and project management capabilities.

• Self-driven with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic with a capacity for quick and independent learning.

• Interest in building a long-term relationship with a growing company.

• Dependable, proactive, high-energy, with a positive attitude, strong organizational skills, and effective time management.

🏝️ Benefits

• No specific benefits, perks, or compensation extras are mentioned in the posting.

• Equal Opportunity Employer.