Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee the strategy and implementation of performance marketing for prominent, intricate, high-value accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide recommendations regarding budget adjustments.

• Drive proactive strategic suggestions across designated channels.

• Examine campaign data and client-specific metrics, including MMTs, to generate actionable insights.

• Maintain client testing roadmaps and manage the next steps for experimentation projects.

• Utilize advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices across channels.

• Maintain consistent communication with clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early and differentiate between normal fluctuations and actual account threats.

• Act as a strategic leader within both department and account teams.

• Conduct evaluations for new business opportunities related to the paid advertising product as necessary.

• Mentor junior team members and engage in team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, outcomes, and overall efficiency.

• Integrate Power Digital’s nova ecosystem tools and methodologies into everyday tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years in an agency environment.

• Minimum of 3-4 years of practical experience with a minimum of two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization, including bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Skilled in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth knowledge of funnel marketing and the role of paid media within the marketing funnel.

• Capable of deriving significant insights from marketing data.

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-driven with a strong ambition for success.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and ability to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, proactive, energetic, with a positive outlook, and proficient in organization and time management.

🏝️ Benefits

• Equal Opportunity Employer dedicated to diversity and inclusion.

• Power Digital does not impose any application, processing, or training fees at any phase of recruitment or hiring.