Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Peru.

📋 Description

• Spearhead the performance marketing strategy and execution for prominent accounts, ensuring that client objectives are met.

• Perform comprehensive quality assurance to avert errors that could impact client revenue.

• Oversee precise budget management and provide guidance on budgetary adjustments.

• Drive proactive strategic recommendations across designated channels.

• Examine campaign data and client-specific authoritative sources, including MMTs, to derive actionable insights and suggestions.

• Manage client testing roadmaps and coordinate the next steps for experimentation.

• Utilize advanced technical expertise in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Ensure effective communication with clients and internal teams.

• Facilitate strategic discussions regarding media purchasing, performance enhancement opportunities, and optimization strategies.

• Identify and escalate performance risks promptly, recognizing account challenges that may require intervention.

• Act as a strategic leader within both the department and account teams.

• Conduct new business assessments when necessary.

• Mentor junior team members through knowledge-sharing and team-building activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies into everyday operations.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years within an agency environment.

• A minimum of 3-4 years of hands-on experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Expertise in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to extract valuable insights from marketing data.

• Strong written and verbal communication abilities.

• Excellent organizational and project management skills.

• Self-driven individual with a strong ambition for success.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic coupled with the ability to learn rapidly and independently.

• Interest in fostering a long-term relationship with a growing organization.

• Highly reliable, self-motivated, energetic, with a positive demeanor, along with excellent organization and time management skills.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment with a focus on work-life balance.

• Access to cutting-edge tools and technologies.

• Collaborative and dynamic team culture.