Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT.

• Assist in managing ABM ad campaigns in collaboration with the ABM team.

• Oversee the daily operations of the ad agency, ensuring that campaigns are in line with objectives and timelines.

• Spearhead creative strategies tailored to each channel, providing briefs and directing creative efforts to enhance ad performance.

• Oversee budget distribution and pacing across various channels.

• Evaluate campaign performance and optimize based on analytical insights, experimenting with new formats and target audiences to maximize ROI.

• Utilize AI tools to automate reporting processes, accelerate campaign analysis, and enhance daily operations.

• Collaborate with MOPS, PMM, and ABM stakeholders to ensure that paid media initiatives align with broader demand generation goals.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media across major advertising platforms (Google, Meta, LinkedIn required; familiarity with YouTube, Reddit, and ChatGPT is a plus).

• Proven experience in directing or managing an external agency.

• Strong grasp of creative strategy and its variations across different channels.

• Preferred background in B2B marketing; experience in cybersecurity or Identity Security is a plus.

• Analytical mindset with a comfort in managing budgets and performance metrics.

• Proficiency in utilizing AI tools to automate tasks, conduct analyses, and streamline paid media reporting.

• ABM experience is advantageous, though not mandatory.

• Familiarity with marketing automation or CRM/ABM platforms (Salesforce, HubSpot, 6sense, Demandbase) is an added benefit.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for professional development and growth within the organization.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and technology.

• Comprehensive benefits package including health, dental, and retirement plans.