Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and execution of paid social initiatives across a diverse portfolio of clients.

• Develop and implement optimization and monitoring strategies tailored to each platform, particularly Meta Ads.

• Take ownership of the paid social components within client roadmaps, testing plans, dashboards, and quarterly and follow-up business reviews.

• Identify, prioritize, and execute initiatives that hold the greatest potential for enhancing performance, audience growth, and achieving client goals.

• Collaborate with Client Partners to provide strategic recommendations for paid social and assist in client-facing communications.

• Supply insights and narratives related to paid social for client deliverables, tactical plans, creative strategies, and business reviews.

• Ensure thorough quality assurance, precise execution, budget management, and compliance with brand guidelines.

• Engage in client calls, reporting sessions, and status meetings.

• Mentor and coach team members during onboarding and skills development.

⛳️ Requirements

• At least 2 years of practical experience in paid social across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and various analytics tools.

• In-depth understanding of paid social strategies throughout the marketing funnel, encompassing audience development, creative testing, and conversion optimization.

• Experience in managing campaigns directed at awareness, consideration, and performance objectives, with a solid comprehension of full-funnel activation.

• Proven track record in designing, executing, and analyzing A/B tests across different creatives, audiences, and formats.

• Demonstrated capability to assess performance, extract insights, and provide clear optimization recommendations to both internal teams and external stakeholders.

• Strong analytical and reporting abilities, with expertise in Excel and/or dashboarding tools.

• Exceptional written and verbal communication skills, with experience in contributing to client-facing presentations and strategic storytelling.

• Experience in mentoring or managing junior team members.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.