Senior B2B Demand Generation Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of the B2B demand generation strategy aimed at generating qualified leads, scheduling meetings, and building the sales pipeline.

• Design and implement campaigns that guide target prospects from initial awareness to engagement and ultimately to sales discussions.

• Collaborate with SDRs and Sales teams to provide high-quality, actionable leads.

• Establish criteria for lead quality and enhance the caliber of prospects entering the sales pipeline.

• Monitor marketing effectiveness through metrics such as meetings, opportunities, and revenue generation.

• Experiment with various campaigns, channels, audiences, messaging, and offers.

• Develop a demand generation engine that is both repeatable and scalable.

• Create and manage lists of target accounts and prospects.

• Identify companies and decision-makers that fit the ideal customer profile.

• Conduct research to verify, clean, enrich, and segment prospect and account data.

• Create workflows to engage target accounts prior to outreach by SDR and Sales teams.

• Craft email campaigns, newsletters, webinars, white papers, guides, blog content, thought leadership pieces, customer stories, interviews, case studies, and sales enablement materials.

• Oversee the strategy for conferences and events, which includes pre-event engagement, event materials, follow-up campaigns, and measuring ROI.

• Generate reports on demand generation activities, lead quality, campaign performance, conversion rates, and their impact on the pipeline.

• Leverage AI and automation tools to expedite research, personalization, campaign development, content creation, and repetitive workflows.

• Independently create or adapt polished marketing assets, or coordinate with external design and marketing resources.

• Establish a consistent demand generation strategy, reporting framework, content engine, and conference strategy.

⛳️ Requirements

• A minimum of 5 years of marketing experience, with substantial hands-on expertise in B2B demand generation, growth marketing, or a closely related field.

• Proven track record in generating qualified B2B leads and building a robust sales pipeline.

• Demonstrated experience in marketing to businesses and buyers based in the U.S.

• Proficiency in building and enhancing target account and prospect lists.

• Experience in email marketing, content marketing, webinars, lead nurturing, and executing campaigns.

• Background in developing B2B content such as white papers, newsletters, thought leadership pieces, case studies, or long-form educational content.

• Ability to utilize data to enhance campaign performance.

• Familiarity with AI to boost productivity, automate workflows, or generate marketing assets.

• Strong comprehension of the interactions between Marketing, SDRs, and Sales.

• Excellent analytical skills.

• Capability to independently devise and implement strategy.

• Comfort in functioning as a senior individual contributor without the need for a large internal team.

• Solid understanding of modern marketing, enrichment, CRM, automation, and AI tools.

• Strong visual judgment with the ability to produce or coordinate polished marketing materials.

• Willingness to work with considerable overlap with U.S. business hours.

• An entrepreneurial, hands-on, commercially minded, resourceful, and self-directed approach.

• Submission of a resume in English and PDF format is required.

• A video demonstrating skill sets must be included as part of the application process.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to collaborate with a company that serves over 5,000 active customers.

• Direct ownership of demand generation initiatives encompassing prospecting data, campaigns, content, conferences, analytics, AI, and automation.