Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement sophisticated paid media strategies across Google Ads, Microsoft Ads, and various social platforms.

• Lead planning sessions on a quarterly or monthly basis, presenting strategic roadmaps that align with client goals and key performance indicators (KPIs).

• Measure and report on campaign performance, focusing on lead trends, revenue, budget distribution, search-term quality, and other relevant metrics.

• Generate actionable monthly reports that include performance outcomes and strategic recommendations.

• Collaborate with both immediate and cross-departmental teams to formulate client marketing strategies.

• Translate client business priorities into effective strategies that yield qualified leads and/or sales.

• Conduct competitor and audience analyses to inform campaign strategies, identifying opportunities and trends.

• Perform keyword research and analyze creative assets, providing recommendations for optimization.

• Lead client calls and facilitate strategy discussions, using accessible presentations of complex data.

• Stay up-to-date with digital marketing trends, algorithm changes, industry updates, platform modifications, and beta features.

• Implement tailored strategies across paid media platforms to enhance efficiency and return on investment (ROI).

• Develop and execute A/B testing strategies that utilize advanced bidding and audience targeting techniques.

• Manage and optimize paid media budgets across various channels and keywords, employing test-and-learn methodologies.

• Oversee the end-to-end implementation of campaigns across multiple platforms.

• Participate in team meetings, share insights, and contribute to the agency's knowledge base.

• Meet targets set by clients, teams, and the company while performing other assigned duties.

• Work remotely with minimal travel requirements, maintaining a self-driven and accountable work ethic.

⛳️ Requirements

• At least 2 years of experience in paid search, specifically with Google Ads and Bing Ads.

• Experience working at a digital marketing agency with direct client interaction.

• Proficient in Google Shopping and Paid Social platforms, including LinkedIn and Meta ads.

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent verbal and written communication skills for effective interaction with customers and team members.

• Strong organizational skills with the ability to manage and prioritize multiple projects.

• Customer service experience in managing client relationships or enhancing customer experience.

• Proficient in spreadsheet functions and formulas for data analysis, trend identification, and summarization.

• Consultative and analytical experience gained through agency or freelance contracts with clients.

• Capability to utilize tools such as Keyword Planner, ChatGPT, or other related resources.

• Must be located in the USA.

• Not able to sponsor or take over sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks aimed at helping you remain healthy, productive, and fulfilled both at work and at home