Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement sophisticated paid media strategies across Google Ads, Microsoft Ads, and various social media platforms.

• Facilitate quarterly or monthly planning meetings and deliver strategic roadmaps that align with client goals and key performance indicators (KPIs).

• Identify areas for improvement to boost campaign performance.

• Measure and report on campaign performance metrics, including lead trends, revenue, budget distribution, and search-term quality.

• Create actionable monthly reports that provide performance insights and strategic recommendations.

• Collaborate with both immediate and cross-departmental teams to enhance client marketing strategies.

• Translate client business priorities into effective lead generation and sales strategies.

• Conduct analysis of competitors and target audiences to guide campaigns and uncover market opportunities and trends.

• Execute keyword research and assess creative assets.

• Lead client meetings and facilitate strategy discussions using clear presentations of complex data.

• Maintain consistent communication with clients and proactively address any concerns.

• Stay updated on the latest digital marketing trends, algorithm changes, industry news, and platform developments.

• Implement customized strategies across paid media channels to enhance efficiency and return on investment (ROI).

• Design and execute A/B testing strategies, advanced bidding techniques, and audience targeting initiatives.

• Manage and refine paid media budgets across various channels and keywords using test-and-learn approaches.

• Oversee the full implementation of paid media campaigns across multiple platforms.

• Engage in team meetings and contribute to the agency's knowledge base.

• Achieve client, team, and company goals while fulfilling other assigned responsibilities.

• Work remotely with minimal travel requirements while demonstrating accountability and self-direction.

⛳️ Requirements

• A minimum of 2 years of experience in paid search, specifically with Google Ads and Bing Ads.

• Previous experience at a digital marketing agency with client-facing responsibilities.

• Proficiency in Google Shopping and Paid Social, including experience with LinkedIn and Meta ads.

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent verbal and written communication skills for effective interaction with customers and team members.

• Organizational skills with the capability to manage and prioritize multiple projects efficiently.

• Customer service experience in managing client relationships or enhancing customer experiences.

• Proficient in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.

• Consultative, analytical background gained through agency or freelance contracts.

• Ability to leverage tools like Keyword Planner, ChatGPT, or similar tools for developing and assessing optimization strategies.

• Must reside in the USA.

• Unable to sponsor or take over sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional perks designed to promote employee health, productivity, and overall satisfaction.