Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Oversee the performance marketing strategy and its execution for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to avoid errors that could impact client revenue.

• Monitor budget pacing accurately and provide guidance on any necessary budget adjustments.

• Offer proactive strategic recommendations across designated channels.

• Evaluate campaign data and client-specific reliable sources, including MMTs, to generate actionable insights and suggestions.

• Manage client testing roadmaps and oversee the next steps for experimentation.

• Utilize advanced technical expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Ensure effective communication with clients and internal teams.

• Lead strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early on and differentiate between normal fluctuations and real account risks.

• Act as a strategic leader within the department and account teams.

• Conduct new business evaluations as necessary.

• Mentor junior team members through knowledge sharing and team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies into daily operations.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years in an agency environment.

• A minimum of 3-4 years of hands-on experience with at least 2 paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Expertise in bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth knowledge of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive valuable insights from marketing data.

• Strong written and verbal communication abilities.

• Excellent organizational and project management skills.

• Self-driven with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic coupled with the ability to learn quickly and independently.

• Interest in building a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, positive attitude, and proficient in organization and time management.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Team-building events and company outings.