Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Oversee the strategy and execution of performance marketing across key accounts.

• Perform comprehensive quality assurance to avoid errors that could affect client revenue.

• Monitor budget progress accurately and provide guidance on budget modifications.

• Lead proactive recommendations for strategies across designated channels.

• Evaluate campaign data along with client-specific sources to generate actionable insights and strategic proposals.

• Manage client testing roadmaps and coordinate the next steps for experimentation.

• Utilize advanced technical expertise in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices specific to each channel.

• Ensure high-quality communication with clients and internal teams.

• Facilitate strategic discussions related to media purchases, performance opportunities, and optimization strategies.

• Identify and escalate performance risks at an early stage.

• Act as a strategic leader within both the department and account teams.

• Conduct appraisals for new business as required.

• Mentor and support junior team members through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 3-4 years of practical experience with at least two paid advertising platforms.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Proven experience in bid optimization, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to extract meaningful insights from marketing data.

• Exceptional written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-driven individual with a robust desire for success.

• Excellent interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic coupled with the ability to learn quickly and independently.

• Interest in fostering a long-term relationship with an expanding company.

• Highly reliable, self-initiated, energetic, positive attitude, and adept in organization and time management.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work environment and schedule.

• Supportive company culture that values collaboration and innovation.