Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Costa Rica, +2 more countries.

📋 Description

• Oversee the performance marketing strategy and its implementation across key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to avoid errors that could adversely affect client revenue.

• Guarantee proper budget management and provide guidance on any necessary budget adjustments.

• Drive proactive strategic recommendations across designated channels.

• Evaluate campaign data and client-specific reference points, including MMTs, to create actionable insights and strategic plans.

• Manage client testing roadmaps and coordinate subsequent action steps.

• Utilize advanced technical expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Maintain high-quality communication with both clients and internal teams.

• Facilitate strategic discussions regarding media purchasing, performance prospects, and optimization strategies.

• Identify and escalate performance risks promptly.

• Act as a key strategic figure within the department and account teams.

• Complete new business evaluations as necessary for the paid advertising product.

• Mentor and guide junior team members through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows, outputs, and overall business efficiency.

• Incorporate Power Digital’s Nova ecosystem tools and methodologies into daily operations.

⛳️ Requirements

• 4-5 years of digital marketing experience; with at least 3 years in an agency environment.

• Minimum of 3-4 years of hands-on experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven individual with a robust desire to excel.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communication.

• Strong work ethic and the ability to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing organization.

• Highly reliable, self-motivated, energetic, positive attitude, and effective time management skills.

🏝️ Benefits

• Equal Opportunity Employer.

• Diversity and inclusion are valued across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity.