Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee the strategy and execution of performance marketing across key accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide guidance on any budget adjustments.

• Drive proactive strategic recommendations across designated channels.

• Analyze campaign performance data and client-specific metrics to create actionable insights.

• Manage client testing schedules and oversee experimentation projects.

• Utilize advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Maintain effective communication with clients and internal teams.

• Facilitate strategic discussions regarding media purchasing, performance opportunities, and optimization strategies.

• Identify and escalate performance risks early, as well as recognize account risks that may need intervention.

• Act as a strategic leader within both departmental and account teams.

• Complete assessments for new business opportunities as required.

• Mentor junior staff and engage in team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows and efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into routine tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing.

• At least 3 years of experience in an agency environment.

• A minimum of 3-4 years of practical experience with at least 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a robust desire for success.

• Outstanding interpersonal skills.

• Comfortable with client-facing presentations and communication.

• Strong work ethic, ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, self-starter with a positive attitude, good organizational skills, and effective time management.

🏝️ Benefits

• Equal Opportunity Employer.

• No application, processing, or training fees at any stage of the recruitment or hiring process.