Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy and execution of performance marketing for prominent accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Monitor budget pacing accurately and provide guidance on necessary budget adjustments.

• Drive proactive strategy recommendations within designated paid advertising channels.

• Examine campaign data and client-specific metrics to generate actionable insights and suggestions.

• Manage client testing roadmaps and oversee the next steps for experimentation.

• Utilize advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Maintain consistent communication with clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance enhancements, and optimization strategies.

• Identify and escalate performance risks at an early stage.

• Act as a strategic leader within both the department and account teams.

• Conduct new business evaluations as necessary.

• Mentor junior team members through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years within an agency environment.

• A minimum of 3-4 years of direct experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Strong proficiency in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to extract valuable insights from marketing data.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven with a robust desire to achieve success.

• Exceptional interpersonal skills.

• Comfort with client-facing presentations and communications.

• Strong work ethic with the capacity to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, with a positive attitude, and proficient in organization and time management.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• A collaborative and inclusive work environment.

• Flexible work arrangements to promote work-life balance.