Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the performance marketing strategy and implementation for prestigious, intricate, high-value accounts.

• Perform comprehensive quality assurance on campaigns.

• Ensure precise budget management and provide guidance on budget adjustments.

• Drive proactive strategic recommendations across designated advertising channels.

• Evaluate campaign data and client-specific metrics to formulate actionable insights.

• Maintain client testing roadmaps and manage experimentation follow-up steps.

• Utilize advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Uphold high-quality communication standards with clients and internal teams.

• Facilitate strategic discussions regarding media purchasing, performance opportunities, and optimization strategies.

• Identify performance risks early and escalate as necessary.

• Act as a strategic leader within both the department and account teams.

• Conduct new business evaluations for the paid advertising product as required.

• Mentor junior team members and engage in team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows, outputs, and overall efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with a minimum of 3 years in an agency environment.

• At least 3-4 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and campaign enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive significant insights from marketing data.

• Strong written and verbal communication abilities.

• Excellent organizational and project management skills.

• Self-driven individual with a strong ambition to excel.

• Outstanding interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and the ability to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, with a positive outlook, and strong organizational and time management skills.

🏝️ Benefits

• Equal Opportunity Employer.

• Emphasis on diversity and inclusion within the workplace.