Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to avoid errors that could impact client revenue.

• Monitor budget pacing accurately and provide guidance on any necessary budget adjustments.

• Drive proactive strategic recommendations across designated paid advertising channels.

• Examine campaign data and client-specific sources, including MMTs, to derive actionable insights and suggestions.

• Manage client testing roadmaps and oversee the next steps for experimentation projects.

• Utilize advanced technical expertise in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices specific to channels.

• Maintain effective communication with clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify and escalate performance risks promptly, differentiating between normal fluctuations and actual account risks.

• Act as a strategic leader within both department and account teams.

• Conduct appraisals for new business related to the paid advertising product as required.

• Mentor junior team members through knowledge sharing and team activities.

• Implement strategies from the Power Circuit solutions roadmap.

• Leverage AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 3-4 years of direct experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Proven experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth knowledge of funnel marketing and the role of paid media within the marketing funnel.

• Capability to generate meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a robust desire to achieve success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic, with the ability to learn quickly and independently.

• Highly reliable, self-motivated, energetic, and positive attitude, combined with excellent organizational and time management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Access to cutting-edge technology and tools.