Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts.

• Perform detailed quality assurance to eliminate errors that could impact client revenue.

• Monitor budget pacing accurately and provide guidance on necessary budget adjustments.

• Lead proactive recommendations for strategies across designated channels.

• Analyze campaign data along with client-specific sources to generate actionable insights.

• Maintain client testing roadmaps and manage experimentation projects effectively.

• Utilize advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and industry best practices.

• Ensure high-quality communication with both clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance potential, and optimization strategies.

• Identify and escalate performance risks in a timely manner.

• Act as a strategic leader within departmental and account teams.

• Complete new business evaluations as required.

• Mentor and support junior team members.

• Implement recommendations derived from the Power Circuit solutions roadmap.

• Leverage AI technologies and integrate tools and methodologies from Power Digital’s Nova ecosystem.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 3-4 years of hands-on experience across at least 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and various other paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Knowledgeable in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive meaningful insights from marketing data.

• Strong verbal and written communication abilities.

• Excellent organizational and project management skills.

• Comfortable with client-facing presentations and communications.

• Quick and independent learner.

• Reliable, self-motivated, energetic, with a positive outlook, and strong time management skills.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No fees for application, processing, or training.