Senior Paid Advertising Strategist, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Monitor budget pacing accurately and provide recommendations for budget adjustments.

• Drive proactive strategy suggestions across designated channels.

• Examine campaign data and client-specific reference points, including MMTs, to create actionable insights.

• Manage client testing roadmaps and oversee experimentation projects.

• Utilize advanced technical expertise in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Foster high-quality communication with clients and internal teams.

• Guide strategic discussions regarding media buying, performance potential, and optimization strategies.

• Identify performance risks early and differentiate between typical fluctuations and genuine account threats.

• Act as a strategic leader within both the department and account teams.

• Conduct new business evaluations for the paid advertising product when necessary.

• Mentor and develop junior team members through knowledge sharing and team activities.

• Implement suggestions from the Power Circuit solutions roadmap.

• Harness AI technologies to improve workflows, outcomes, and operational efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years in an agency environment.

• A minimum of 3-4 years of practical experience with at least 2+ paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic, with a quick-learning and independent mindset.

• Interest in building a long-term relationship with a growing organization.

• Highly reliable, proactive, energetic, and positive attitude, along with excellent organizational and time management skills.

• Legally authorized to work in the U.S.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards the employee's monthly premium.

• 401(k) plan with 4% matching from the employer.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend added to your first paycheck.

• Access to the Employee Assistance Program (EAP).

• 12 recognized United States national holidays plus 2 mental health recharge days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding company.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.