Senior Paid Advertising Strategist, B2B

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee the performance marketing strategy and its implementation across key accounts.

• Perform comprehensive quality assurance to eliminate errors that could impact client revenue.

• Monitor budget pacing accurately and provide guidance on any necessary budget adjustments.

• Proactively propose strategic recommendations for assigned channels.

• Examine campaign data and client-specific data sources, including Marketing Mix Models (MMTs).

• Manage client testing roadmaps and spearhead experimentation projects.

• Utilize advanced knowledge in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Ensure high-quality communication with both clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early and pinpoint accounts that require intervention.

• Act as a strategic leader within departmental and account teams.

• Conduct assessments for new business opportunities related to the paid advertising product as necessary.

• Mentor junior staff and engage in team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows, outputs, and overall business efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into routine responsibilities.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years within an agency environment.

• A minimum of 3-4 years of practical experience with at least 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive meaningful insights from marketing data.

• Advanced fluency in spoken and written English.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a robust desire to achieve success.

• Outstanding interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and ability to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, positive attitude, and proficient in organization and time management.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) each year.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Fully flexible work environment: remote, in-office, or hybrid options.

• A one-time Work From Home (WFH) stipend of 400,000 COP automatically included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays plus 2 mental health recharge days annually.

• Legal benefits including Prima and Cesantías.

• Paid Social Security.

• Unlimited potential for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring cash prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.