Senior Paid Advertising Strategist, B2B

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the strategy and execution of performance marketing for high-profile accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide guidance on budget adjustments.

• Drive proactive strategic recommendations across designated channels.

• Examine campaign data along with client-specific sources to generate actionable insights.

• Manage client testing roadmaps and oversee the next steps in experimentation.

• Utilize advanced knowledge in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices for each channel.

• Maintain exceptional communication with both clients and internal teams.

• Facilitate strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Identify and escalate performance risks promptly.

• Act as a strategic leader within both departmental and account teams.

• Conduct new business assessments as necessary.

• Mentor and support junior staff through knowledge sharing and team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, outputs, and overall efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 3-4 years of hands-on experience with at least 2 paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Skilled in bid optimization, keyword research, ad copy creation, campaign strategy, and optimization techniques.

• Proficient in Google/Microsoft Office Suite(s).

• Expertise in Google Analytics.

• Deep understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven individual with a robust desire to excel.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic with the capacity to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly reliable, proactive, energetic, with a positive attitude, and effective time management skills.

• Advanced proficiency in both spoken and written English is mandatory.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Flexible work environment: fully remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for advancement and leadership in a rapidly expanding company.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards, including monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.