Senior Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to eliminate errors that may adversely affect client revenue.

• Monitor budget pacing accurately and provide guidance on necessary budget adjustments.

• Drive proactive strategic recommendations across designated channels, identifying both opportunities and potential risks.

• Evaluate campaign metrics and client-specific data sources, including MMTs, to create actionable insights and recommendations.

• Manage client testing roadmaps and oversee the next steps for continuous experimentation.

• Utilize advanced technical expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Maintain effective communication with clients and internal teams.

• Facilitate strategic discussions surrounding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early and differentiate between normal fluctuations and genuine account threats.

• Act as a strategic leader within both department and account teams.

• Conduct new business evaluations for the paid advertising product as required.

• Mentor junior team members through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Employ AI technologies to improve workflows, outputs, and overall efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 3-4 years of practical experience with at least 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Skills in bid optimization, keyword research, ad copy creation, campaign strategy, and performance optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Strong knowledge of Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Ability to derive meaningful insights from marketing data, moving beyond mere statistics to tell a compelling story.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven individual with a strong aspiration for success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communication.

• Strong work ethic with a capacity for rapid and independent learning.

• Interest in fostering a long-term relationship with a growing organization.

• Highly reliable, self-motivated, energetic, and positive attitude with effective organizational and time management skills.

• Advanced proficiency in spoken and written English is mandatory for this role.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) annually.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for charitable activities.

• Flexible work environment: choose from full-remote, in-office, or hybrid options.

• One-time 400.000 COP Work From Home (WFH) stipend included in your first paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays along with 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantias.

• Paid Social Security.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development programs for both personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.