Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate strong client relationships that promote retention, renewals, and referrals.

• Proactively recognize and mitigate account risks and capitalize on opportunities.

• Design, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architecture, and creative testing.

• Track daily performance metrics against cost-per-appointment and other essential acquisition indicators.

• Identify underperforming campaigns and ascertain where modifications are most likely to yield improved outcomes.

• Formulate structured testing strategies encompassing audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to create fresh creative concepts and messaging hypotheses.

• Collaborate with video editors and provide decisive creative guidance.

• Employ AI tools to enhance research and copy development while ensuring quality and strategic insights.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and workflows for lead routing.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to determine the origins of funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client-facing strategic discussions.

• Demonstrated ability to manage campaigns towards specific performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agency operations.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible work schedule options.

• Potential for Performance Bonuses.