Senior Optimization Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement impactful tests for landing pages and funnels within high-traffic campaigns.

• Develop, initiate, oversee, analyze, and report on optimizations that drive revenue.

• Conduct ongoing optimizations across various devices and user journeys, including adjustments to copy, UI/UX, and advertiser orders.

• Ensure that tests and optimizations are executed flawlessly, adhere to specifications, and are monitored accurately.

• Summarize and document results from tests to inform future improvements.

• Collaborate with optimization leaders to rapidly advance ideas, minimize bottlenecks, and become the subject matter expert in designated offer verticals.

• Work collaboratively across departments to gather insights, finalize creative elements, and prepare for launches.

• Create and oversee reports that track various internal and external key performance indicators (KPIs).

⛳️ Requirements

• Demonstrated follow-through and ownership of tasks; excels at completing assignments.

• Familiarity with direct response mechanics and high-volume testing environments, ideally within financial services, home services, insurance, or comparable lead-form categories.

• Proven experience in conducting A/B tests, quality assurance on launches, and reporting on test results.

• Comfortable modifying copy, layouts, and page flows using testing tools or content management systems (CMS).

• Strong understanding of factors that influence conversion rates.

• Proficient in analytics platforms such as Google Analytics, Looker, or similar tools.

• Capable of balancing both internal and external pressures to achieve competing KPIs.

• Experience in optimizing lead form pages comprehensively through strong UI/UX skills.

• Effective communicator who can collaborate with Copy, Design, and Media teams.

• Creative thinker who can identify UX friction and propose enhancements based on user behavior.

• Over 5 years of experience in a performance marketing or conversion rate optimization (CRO) execution role.

• Experience in launching tests, managing strategy, quality assurance, implementation, and working with strategic leads.

🏝️ Benefits

• Competitive base salary, profit-sharing bonus, and comprehensive benefits package.

• Potential for future salary increases based on company and individual performance.