Senior Online Marketing Manager – SaaS

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement the content marketing strategy for both paid and organic channels throughout the entire customer journey.

• Oversee and source external vendors for video production, copywriting, and design, including managing briefings and feedback processes.

• Lead and nurture the in-house SEO Content Creator.

• Handle funnel tracking and automate the analysis of lead costs, conversion rates, and CAC payback using Google Sheets.

• Commission and provide constructive feedback on creative assets for Meta, TikTok, and Google Ads channels.

• Analyze, monitor, and enhance video and static advertisements in collaboration with external freelancers.

• Build and expand organic video content for LinkedIn and YouTube platforms.

• Collaborate with the Founder and Sales team to create thought leadership content.

• Transform webinar content into short clips and blog articles.

• Monitor and report on campaign performance utilizing Google Analytics, pixels, and conversion tracking.

• Independently advance analytics capabilities leveraging AI technologies.

• Conduct A/B testing on creative assets, landing pages, and campaign hooks.

• Optimize the conversion rate of the Webflow website in partnership with external providers.

• Work alongside the Sales team to evaluate lead quality and incorporate feedback into the content strategy.

• Establish scalable content processes, including editorial calendars, feedback loops, and performance assessments.

⛳️ Requirements

• AI-first mindset – utilize Claude or similar tools to autonomously initiate and manage performance campaigns on Meta or Google.

• Multiple years of experience in performance marketing (Meta, TikTok, Google Ads) within SaaS or e-commerce sectors.

• Proven experience managing external creative partners.

• Proficient in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) – familiarity is a plus; skills can be developed on the job.

• Comprehensive SEO expertise – beneficial but can be learned on the job.

• Experience in organic video marketing (YouTube, LinkedIn) is advantageous; skills can also be acquired on the job.

🏝️ Benefits

• Remote-first and family-friendly working hours – you have control over your schedule.

• No requirement for office attendance.

• Coaching budget available.

• Mentoring opportunities provided.

• Work within a diverse team.

• Enjoy 30 days of vacation.

• Competitive compensation package.

• Take ownership and grow alongside the company.