Senior Meta Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a portfolio of client accounts, acting as the main strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate robust client relationships that foster retention, renewals, and referrals.

• Proactively pinpoint and manage account risks and opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other critical acquisition metrics.

• Analyze underperforming campaigns to determine areas for improvement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimentation.

• Leverage performance data to create new creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative direction.

• Utilize AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility for Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Proven track record of steering campaigns toward defined performance objectives while facilitating client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Expertise in high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonus.