Senior Meta Media Buyer

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of campaign strategy, structure, and optimization primarily on Meta, while actively managing channels such as Google, TikTok, and others as necessary.

• Formulate advanced scaling strategies, frameworks for audience expansion, and budget reallocation decisions based on performance data.

• Collaborate with the Creative team to create and oversee creative testing frameworks, offering platform-specific guidance informed by results.

• Facilitate performance discussions with clients, delivering insights, testing results, and strategic recommendations.

• Conduct in-depth channel-level analyses that link data to business outcomes and guide future actions.

• Diagnose and resolve complex tracking issues, attribution inconsistencies, and cross-platform performance challenges, including GTM and pixel-level assessments.

• Guide junior media buyers through training sessions, constructive feedback, and daily coaching.

• Enhance and maintain campaign documentation, quality assurance standards, and onboarding resources for the media buying team.

• Collaborate with the Funnel team to ensure alignment between paid media strategies and landing page performance, including offer testing.

• Aid in the standardization of planning frameworks, reporting standards, and team processes.

⛳️ Requirements

• Over 5 years of direct paid media experience with a successful track record in either an in-house or agency setting.

• A BA/BS degree in marketing or business is preferred, or equivalent work experience.

• Extensive and proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and optimization informed by algorithms.

• Proven ability to scale paid media budgets while preserving or enhancing performance efficiency.

• Experience managing campaigns across multiple platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred).

• Strong understanding of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV.

• Capability to develop structured media plans that incorporate targeting strategies, campaign architecture, and budget allocation.

• Experience in creating and executing creative testing frameworks with well-defined hypotheses and performance-driven iterations.

• Proficiency in troubleshooting tracking issues at the pixel, UTM, and attribution levels; familiarity with GTM is a significant advantage.

• Competence in using analytics tools such as GA4, Looker Studio, or similar reporting platforms.

• Excellent communication skills with experience leading client calls and presenting performance insights to stakeholders.

• Active working knowledge of AI tools as part of daily workflows.

• Candidates must be currently residing in the United States.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision insurance plans with a substantial employer contribution toward monthly premiums.

• Customizable 401(k) plan with employer matching after 90 days.

• Company-paid Life Insurance Policy.

• Flexible Paid Time Off (PTO).

• Company-issued Macbook.

• Hybrid/Remote work policy.