Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate and implement a marketing strategy that aligns with sales objectives and the company's growth aspirations.

• Design and execute multi-channel demand generation campaigns utilizing email, paid and organic social media, SEO/SEM, webinars, and events.

• Oversee co-marketing initiatives with manufacturers, distributors, and software publishers, including managing MDF/co-op fund requests, campaign execution, and proof-of-performance documentation.

• Create messaging and positioning strategies across the hardware, software, cloud, and services portfolio.

• Take ownership of the company website, content calendar, and overall digital presence.

• Generate case studies, solution briefs, email campaigns, and materials for sales enablement.

• Collaborate with Account Executives and sales leadership on lead qualification, nurturing prospects, and implementing account-based marketing strategies.

• Administer marketing activities and lead tracking within the CRM system.

• Provide reports on campaign performance, contribution to the pipeline, and return on investment (ROI).

• Organize and support both virtual and in-person events, vendor-sponsored activities, and initiatives aimed at customer engagement.

• Manage the marketing budget, external agencies, and freelance contributors.

• Ensure brand consistency across all communication channels and customer interactions.

⛳️ Requirements

• A minimum of 4 years of B2B marketing experience, including direct involvement in marketing for an IT Value Added Reseller (VAR).

• Practical experience in executing co-marketing programs with technology vendors and distributors, including the management of MDF/co-op funds.

• Proven success in creating campaigns that yield measurable pipeline growth and revenue generation.

• In-depth knowledge of the IT solutions landscape (hardware, software, cloud, and services) and effective marketing strategies for IT decision-makers.

• Familiarity with marketing automation tools and CRM platforms.

• Exceptional writing, communication, and project management abilities.

• Capability to operate independently in a dynamic, remote work environment, fulfilling roles as both a strategist and executor.

• Experience in marketing solutions from manufacturers such as Microsoft, Cisco, Dell, HP, Lenovo, or similar.

• Knowledge of Zoho CRM or Zoho Campaigns is a plus.

• Experience with account-based marketing (ABM) and intent data tools.

• Background in marketing managed services or recurring revenue models (MRR/ARR).

• Experience with paid media, SEO, and web analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager).

• Basic design skills (Canva, Adobe Creative Suite) or experience in leading creative resources.

🏝️ Benefits

• Performance bonuses.

• Health benefits.

• Opportunities for career advancement.

• 100% remote work setting within Canada.