Senior Manager, B2B Outbound Marketing

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Develop and oversee a comprehensive digital outreach strategy for each subsidiary.

• Identify key decision-makers, establish buyer personas, and expand verified contact lists.

• Execute customized multichannel outbound sequences via email, LinkedIn, and various social and digital platforms.

• Manage email deliverability efforts including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance.

• Transform M3 proprietary data assets and healthcare networks into qualified discussions through referrals and warm introductions.

• Leverage AI-driven research, personalization, account intelligence, messaging experiments, and refinement while ensuring human oversight and adherence to brand standards.

• Collaborate with business development and marketing leaders on target account lists, handoff criteria, follow-up schedules, and message-performance insights.

• Utilize business-unit outreach technology stacks and ensure integration with CRMs.

• Suggest new or advanced technological solutions.

• Provide weekly reports on placement, reply, positive reply, and subsidiary/persona pipeline metrics.

• Phase out ineffective strategies and scale successful initiatives.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related discipline, or equivalent experience.

• Over 7 years of experience in B2B digital outreach, demand generation, or sales development.

• A minimum of 3 years managing persona marketing for outbound commercial revenue generation.

• Proven track record of engaging senior decision-makers in healthcare and health systems.

• Experience in selling recruitment, staffing, or physician placement services is highly preferred.

• Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator are preferred.

• Practical experience with sequencing platforms like Outreach, Apollo, or HubSpot Sequences.

• Familiarity with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.

• Experience supporting or consulting for multiple business units, clients, or brands with distinct customer bases.

• Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing.

• Understanding of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and comparable email filters.

• Ability to identify and validate budget owners, decision-makers, and influencers within target organizations.

• Insight into how health systems, medical groups, and staffing firms recruit physicians and the ownership of those decisions.

• Strong writing skills with the ability to adapt tone according to persona and subsidiary brand.

• Familiarity with CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.

• Capability to utilize AI tools for research, personalization, and testing with a focus on accuracy, brand integrity, and disclosure.

• Ability to independently manage multiple concurrent programs and provide clear reports to sales and marketing leadership.

• Analytical proficiency with campaign, deliverability, and CRM data; comfortable creating simple dashboards.

🏝️ Benefits

• Health and Dental.

• Life, Accident, and Disability Insurance.

• Prescription Plan.

• Flexible Spending Account.

• 401k Plan and Match.

• Paid Holidays and Vacation.

• Sick Days and Personal Day.

• Competitive wages.