Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Washington.

📋 Description

• Oversee the entire lifecycle of email marketing campaigns, from the initial idea to deployment and performance reporting.

• Set up and initiate campaigns in Iterable using Studio’s intuitive drag-and-drop editor, modular templates, snippets, and dynamic data feeds.

• Create or modify campaign copy and select visuals as necessary.

• Perform quality assurance tasks, including rendering tests, link checks, and personalization logic verifications.

• Utilize Iterable analytics and experimentation tools to assess performance and conduct A/B and multivariate testing.

• Convert campaign insights into practical optimization suggestions.

• Keep abreast of trends in lifecycle marketing, emerging tools, and AI-driven efficiencies.

• Maintain comprehensive documentation of Iterable workflows, templates, campaign materials, and performance metrics.

• Effectively manage multiple simultaneous projects within a collaborative agency setting.

⛳️ Requirements

• Candidates must reside in the US.

• Minimum of 3 years of practical lifecycle marketing experience with a demonstrated history of enhancing engagement and conversion rates.

• At least 2 years of direct and advanced experience in Iterable, covering workflow automation, segmentation, dynamic content, and reporting.

• Capability to independently create emails utilizing drag-and-drop tools and template-based systems.

• Knowledge of email marketing best practices, deliverability, and compliance standards.

• Exceptional written and verbal communication skills for both strategic planning and execution.

• Strong organizational capabilities with the ability to manage multiple priorities in a remote working environment.

• Familiarity with Iterable and other email service providers (ESPs) such as Braze, Salesforce Marketing Cloud, or Bloomreach.

• Experience utilizing drag-and-drop tools, pre-designed email templates, and/or collaborating with a creative team.

🏝️ Benefits

• Fully remote work arrangement.

• A flexible and supportive workplace culture.

• A collaborative team environment.

• A culture that emphasizes innovation, inclusivity, and creativity.

• Benefits are not available for contractors; contractors are responsible for their own taxes, insurance, and related expenses.