Marketing Specialist

This is a fully remote position, open to applicants in Maryland, +1 more state.

📋 Description

• Carry out regular updates and minor design modifications for brochures, flyers, and digital marketing materials.

• Assist in managing project workflows and meeting deadlines using Asana.

• Keep Standard Operating Procedures (SOPs), growth team call scripts, field services materials, pitch decks, and messaging guidelines up to date.

• Oversee external vendors for physical marketing resources and help in establishing an online storefront.

• Contribute to marketing campaigns through email, SMS, direct mail, and phone outreach.

• Develop, create, schedule, and implement social media content calendars.

• Track social engagement, address community inquiries, and monitor performance metrics.

• Coordinate brand giveaways and promotional merchandise, including sourcing, inventory management, and distribution.

• Design and maintain mobile-responsive email templates using CRM or email marketing platforms.

• Create tracking assets for campaigns such as UTM parameters, short links, and QR codes.

• Assess event and campaign effectiveness in collaboration with marketing managers.

• Maintain reporting templates and provide monthly and quarterly KPIs to internal stakeholders.

• Create, design, proofread, distribute, and publish quarterly digital newsletters and blog posts.

• Update website content and assist with digital projects.

• Act as the main point of contact for inbound group email inquiries and redirect messages to the relevant teams.

⛳️ Requirements

• 2–5 years of professional experience in healthcare marketing.

• Exceptional English grammar, strong copywriting capabilities, and meticulous proofreading skills.

• Understanding of social media platforms and digital marketing techniques.

• Innovative thinking and effective problem-solving skills.

• Excellent organizational abilities and a keen eye for detail.

• Driven by a mission-oriented organization and passionate about healthcare.

• Legally authorized to work in the United States.

• Remote positions are available only to candidates residing in the contiguous United States; applicants from ND, AL, HI, PR, or outside the contiguous US cannot be considered.

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• Design experience, particularly with Adobe Creative Cloud, Figma, or video editing skills, is advantageous.

• Proficient in Google Suite.

• Familiarity with marketing automation or CRM tools like HubSpot.

• Experience with project management tools such as Asana, Jira, and Confluence.

• Practical experience in updating and managing content on CMS platforms like Squarespace, WordPress, or Webflow.

• Previous experience handling social media messaging and B2C digital marketing strategies.

• Marketing experience within a healthcare context.

🏝️ Benefits

• Annual paid holidays.

• Unlimited time off for full-time salaried exempt employees following the 90-day introductory period.

• Three weeks of paid time off for full-time hourly non-exempt employees after the 90-day introductory period.

• Medical insurance that includes hospital, surgical, and prescription drug coverage.

• Dental insurance.

• Vision insurance.

• Stock option grant.

• Life insurance.

• Short-term and long-term disability insurance.

• 401(k) retirement plan.