Senior Meta Ads Specialist – Healthcare Lead Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the comprehensive performance of Meta (Facebook/Instagram) campaigns, encompassing structure, optimization, and scaling across all dental client accounts.

• Oversee and resolve intricate conversion tracking configurations, including Pixel, CAPI, GTM, server-side tracking, and custom/offline events.

• Navigate and apply workarounds for categories restricted in healthcare, where standard Meta optimization options are limited.

• Conduct daily account health monitoring, responding promptly to fluctuations in expenditure, CPL, or lead quality.

• Lead client interactions for UK-based practice owners through WhatsApp, Google Meet, and thorough Loom performance reviews.

• Coordinate lead flow with the internal appointment-setting team to maintain a steady pipeline for qualification.

• Preserve meticulous documentation of tracking setups and account decisions to ensure a scalable and maintainable system.

• Identify performance issues early and escalate to the founder only when accompanied by a clear, recommended resolution.

⛳️ Requirements

• Over 3 years of practical experience in Meta media buying (Facebook/Instagram) with a demonstrated history of achieving CPL/CPA targets within an agency environment.

• Extensive experience with Stape, GTM, server-side CAPI, and troubleshooting malfunctioning tracking setups.

• Proven expertise in regulated or restricted segments such as Healthcare, Finance, or Insurance.

• Excellent spoken and written English skills, with the ability to lead performance discussions and explain complex data to UK business owners confidently.

• Experience in high-ticket lead generation that goes beyond basic e-commerce prospecting.

• Based in South Africa with a dependable remote setup, including backup power and high-speed internet, to accommodate UK business hours (GMT).

• A proactive mindset focused on ownership.

• Nice to have: Familiarity with GoHighLevel or similar CRM and automation tools.

• Nice to have: Strong intuition for creative and audience testing methods.

• Nice to have: Skills in Looker Studio for advanced performance analysis.

• Nice to have: Experience in scaling agencies from small client bases to high-volume retainers.

🏝️ Benefits

• Competitive salary

• Fully remote work environment

• Opportunities for career advancement into a Head of Paid Acquisition role as the agency grows

• Long-term stability in a highly profitable, specialized niche

• High level of autonomy and a key position within the core business delivery team