Google Ads Specialist, PPC / Search

This is a fully remote position, open to applicants in Moldova.

📋 Description

• Establish, reorganize, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword frameworks, search terms, and negative keywords

• Track performance utilizing CPC, CPA, ROAS, and Impression Share, while diagnosing any issues

• Operate and configure the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally draft brief updates for clients or respond to client inquiries in writing; all communications are reviewed through the internal chat system with no client calls involved

• Collaborate directly with the client’s team on its AdTech product

⛳️ Requirements

• Over 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negatives, and bidding strategies (CPC, CPA, among others)

• Proficient user of Google Ads Editor

• Advanced Excel skills; including pivot tables and VLOOKUP are critical

• Analytical mindset with a keen attention to detail

• Good proficiency in spoken and written English

• Knowledge of Russian is a significant advantage; part of the team communicates in Russian

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is a plus

🏝️ Benefits

• Training on the company’s internal optimization tools

• Opportunity to work within an international setting

• Chance to directly impact the product within a small, cohesive team

• Opportunities for career advancement

• The recruitment process includes a stage for offers